5 Myths About Internet Marketing

Dental Marketing MythsProperly marketing your dental practice is vital to your success. These days, much emphasis is placed on how to market your business online, no matter what industry you’re in. There’s no question that the Internet has changed the way we do business, but it’s not the only way to get your practice out there.

Online Marketing Myths

Below are 5 of the common misconceptions about Internet marketing:

  1. Online marketing is all you need – This is one of the most common myths out there, but it’s absolutely false. There are many effective forms of marketing your dental practice including postcards, billboards, and mailers.
  2. Having a website means people will visit it – Just because you have a website doesn’t mean it’s going to immediately attract visitors. It’s important that your website has a purpose and can help you reach your professional goals.
  3. Email is no longer effective – While many believe that email isn’t as effective as it once was, the opposite is true. Email is still a very successful way of marketing your business.
  4. Google is the only search engine – While Google is the most well-known search engine, it’s hardly the only one. When you’re working with an SEO (search engine optimization) company, make sure they’re also educated about Bing, Facebook, and others.
  5. Content is the most important thing – Content is an incredibly important part of keeping up with your social media sites and your website. However, there are other important issues. These include the design of your site as well as the images, and the user-friendliness.

Now that you know the truth behind these common Internet myths, you’ll be able to more successfully market your dental practice. For more tips on marketing or if you need help with your practice’s insurance credentialing, please contact Dental Insurance Credentialing. We’re here to help you succeed!

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When you first open up your own dental practice, you may assume that it will be easy to hire and retain great employees…
As the years go by and your dental office ages, you may find it necessary to redecorate or ramp up your dental…
Running a dental practice can be profitable and fulfilling, but it comes with the same kind of problems as any business.…

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