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5 Reasons You Should Be Using Direct Mail Marketing

Direct Marketing

Direct mail marketing may seem like an outdated marketing medium, and these days, most dentists would rather focus their efforts and time on digital and social media opportunities. It seems many dentists have placed direct mail marketing on the back burner. Direct Marketing

While it’s true that digital marketing is an easy way to reach a target audience, it’s not always the most effective. The digital world is saturated with ads and other clutter, making it tough to gauge how effective digital campaigns really are.

5 Reasons to Utilize Direct Mail Marketing 

Direct mail marketing offers lots of benefits to your practice. Below are five reasons why direct mail marketing is still relevant today: 

  1. Patients like getting mail – People don’t enjoy junk mail, but everyone enjoys getting mail that can offer a clear benefit. Professional direct mail marketing usually includes a call to action or even a coupon or a special deal. This will prompt patients to call and schedule an appointment when they feel that they’re receiving a special offer. 
  2. It sets your practice apart – Most business owners are now preferring to focus their efforts on digital marketing, representing a great opportunity for you to set yourself apart. If you’re the only dentist in the area sending out postcards or mailers, you’ll stand out in the crowd! 
  3. It improves digital efforts – Combining digital campaigns and direct mail will improve your overall marketing efforts. We recommend that you create a promotion that links your digital marketing with your direct mail campaigns. For example, add your URL to your mails that will direct patients to a special offer on your website.  
  4. Direct mail lasts – Social media platforms can be a great way to reach a large audience, but potential patients are likely to scroll right past the ads as they scan their newsfeed. Direct mail means that your patients have to physically touch and interact with the mail, putting it aside until they’re ready to call and make an appointment. 
  5. Better response than email – This may be surprising, but direct mail gets a better response rate than email! According to the Direct Marketing Association, an email response rate is .12%, but a direct mail response has a rate of 4.4%. 

If you want to bring in new patients, investing in a successful marketing campaign is the best way to do it. Direct mail, in conjuncture with digital marketing efforts, can help you bring in more patients than digital marketing alone. 

For help with your provider credentialing or dental recredentialing needs, please don’t hesitate to contact our professional credentialing service reps at Dental Insurance Credentialing today. 

Posted on Aug 26, 2019

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