Patient Reactivation Tips for Your Dental Practice

Dentist standing in front office with people in the backReactivation of inactive patients tends to rank pretty low on the priority list of your office staff. Patients become inactive either because of unscheduled treatment or follow-up care or if they’re overdue for a dental exam. We know that the day-to-day responsibilities of your dental office can sometimes seem more pressing, but we recommend between 2-4 hours each week be set aside for working on reactivating inactive patients.

You’ll notice that this time investment will pay off as you begin to see patients come back to your dental office to finish treatment or receive a regular dental exam.

Dental Patient Reactivation Tips

Below are a few things to consider when putting together a patient reactivation plan at your dental practice:

  • Consider sending birthday or holiday cards to patients with a special offer included. This will boost loyalty to your patients, bring them back to the office, and keep your practice in the back of their minds.
  • Unless your dental patients have specified a different time, contact them in the late afternoon or early evenings. Make sure you’re staggering phone calls with postcards offering a special reactivation discount.
  • Avoid trying to reactivate “problem patients.” These are the patients who are known to no-show often and without apology. These patients can end up costing you money in the long run.
  • Use statistics to monitor your reactivation attempts to see what’s working and what isn’t. Once you know what strategies are working and which ones aren’t, you’ll be able to fine-tune your reactivation attempts.
  • Lastly, appoint a single staff member to be in charge of any reactivation attempts. Otherwise, the responsibility may get passed around and the job won’t be getting done.

Reactivating inactive dental patients is an important part of making sure your practice runs smoothly and your schedule stays full. We know that you have plenty of responsibilities as a busy dentist, so please allow us to take care of your insurance credentialing needs! Contact Dental Insurance Credentialing for more information!

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Most dental teams dislike dealing with patient complaints. They’ll listen as a patient relates a problem they’ve had,…
For dental professionals who are just starting to build a practice marketing program, you’re likely learning that there…
Many dentists say that the day-to-day activities of their practice can seem unpredictable and a little chaotic. The good…

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