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Top 4 Common Dental Website Mistakes

Website concept

Website conceptPutting together a successful dental website can be a challenge, even for web designers, let alone dentists who just want to practice dentistry. The problem is that most people underestimate the influence that a well-designed website can have. Your website is a very important dental marketing tool, so you need to make sure it’s done correctly!

4 Common Dental Website Mistakes

Below are a few of the most common website mistakes and the importance of fixing them:

  1. Complicated web designs – Keep your web design simple. This is important for many reasons, including the fact that many patients will view your site from different devices, operating systems, browsers, and internet speeds. Stick to light colors, a large enough font, and user-friendly design.
  2. Making contact info hard to find – Your contact information is the most important part of your dental website. Make sure the number and address of your practice are visible on each page of your website. Ask website visitors to give you a call and make it easy for them to do so.
  3. Assuming a website will work immediately – Search engine optimization (SEO) is very important. Be aware of the terms people search for to find a dentist in your area and then use this information to tailor your marketing plan to drive traffic to your site. You should also make sure you’re listed in local search, dental directories, and online review sites. Make sure to add your website’s URL to all marketing materials as well.
  4. Letting your site go stale – Make sure that you’re updating your website regularly with new blogs, images, social media networking buttons, and the latest dental technology used by your office. This makes your website rank higher in Google searches and will let patients know that you value their dental health and their education about it.

Here at Dental Insurance Credentialing, it’s important that you allow yourself enough time to focus on your website and your marketing plan. Leave the insurance credentialing to us! For more information, please contact Dental Insurance Credentialing today.

Posted on Oct 31, 2019

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Technology has made it much simpler to stay in contact with your patients. From traditional communication methods like…
In light of the nation’s current situation, there’s no time like the present to prepare for a recession. With COVID-19…
If you’re having trouble with finances, you’re not the only one. As recently as 2014, it was discovered that dental…

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